The Runners’ Club – Developing the Next Generation Of Large-Scale African American Entrepreneurs

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Frequent Questions

 

OVERVIEW

bulletWhat is the Runners' Club?
bulletWhy is the program called the Runners' Club?
bulletHow many classes have there been for the Runners' Club?
bulletHow many classes are held each year?
bulletWho is The Marathon Group?
bulletWhat is the Brain Trust?

CANDIDATE SELECTION

bulletWhat audience does the program target to participate in the program?
bulletWhat is the process to participate in the program?
bulletHow many people participate in each program class?

THE PROGRAM

bulletWhen will the next class start?
bulletWhere and when are the program sessions held?
bulletHow are the classes structured?
bulletWhat is the goal of a program session?
bulletWhat is the role of the session leader?

FUNDING

bulletHow is the program funded?

BENEFITS

bulletHow does the Runners Club Benefit a Participant?
bulletWhat were some of the successes achieved by participants in previous classes?
bulletWhat can the Runners' Club do for an individual that they cannot do for themselves?

 

OVERVIEW

What is the Runners' Club?

The "Runners' Club" is an advanced entrepreneurial training program that accelerates and amplifies the success of African American entrepreneurs. Our goal is to increase the ranks of large, African American-owned companies and, as a result, create more employment and economic development in African American communities. We continue to accomplish this goal by providing specific entrepreneurial training, mentoring, and access to business networks.

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Why is the program called the Runners' Club?

The "Runners' Club" name is a metaphor that describes the character of the program. A traditional Runners' Club is a small group of serious distance runners who meet regularly to exercise their skills, exchange tips, and motivate or "push" each other. Entrepreneurship, like running a marathon, is hard work and requires dedication, discipline, and sacrifice. Both marathoners and entrepreneurs gain from sharing their experiences and lessons learned with others. A Runners' Club generates both cooperation and competition. In a Runners' Club, the group wants to see every member succeed, but there is also a friendly rivalry in which no member wants to be the slowest.

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How many classes have there been for the Runners' Club?

Thus far two classes have been completed for Runners' Club. The first began in 1996 and ended in 1997. That was the pilot program whose success led to the development and funding of a formal organization. The second class began in June of 2000 and will end in January of 2001.

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How many classes are held each year?

One to two program classes commence each year.

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Who is The Marathon Group?

The Marathon Group (TMG) is the Advisory Board program for the program. TMG is comprised of successful entrepreneurs and dealmakers. TMG is responsible for all operations of the Runners' Club including selection of the Executive Director and participants; curriculum development; and selection of the Brain Trust

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What is the Brain Trust?

The Brain Trust is a select group of outside human resources, including successful entrepreneurs, bankers, attorneys, accountants and venture capitalists. We call this volunteer group our "Brain Trust", as these individuals provide program participants with immediately usable information about market opportunities, deal structuring, financing options, management team formation, corporate governance, and other practical issues facing aspiring and existing entrepreneurs. The Brain Trust provides a critically important mentoring function as well as access to business and entrepreneurial networks for the Runners. Some of the volunteers that comprise the Brain Trust include:

bulletKen Buford, CEO & Chairman, Reliant Industries - Session Leader
bulletPeter Bynoe, Partner, Rudnick & Wolfe and former owner, NBA Denver Nuggets - Session Leader
bulletEd Gardner, Chairman, Soft Sheen Products - Symposium Speaker
bulletReynaldo Glover, EVP & General Counsel, T.L.C. Beatrice International - Closing Luncheon Speaker
bulletBob Holland, past President & CEO, Ben & Jerry's - Orientation Session Speaker
bulletJerry Williams, President & CEO, Grand Eagle Companies - Session Leader

All contact with Brain Trust members is made through the Executive Director, unless approval is received from the actual Brain Trust individual.

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CANDIDATE SELECTION

What audience does the program target to participate in the program?

The individuals considered Ready to Run demonstrate the capacity, courage, capital and commitment to become large-scale entrepreneurs.

bulletExecutives not sure how to make the leap into entrepreneurship.
bulletSmall to medium scale entrepreneurs seeking insight to significantly grow their business.
bulletIndividuals embarking on a start-up venture who are seeking guidance and a network of resources.
bulletIndividuals seeking to acquire and grow a business.
bulletIndividuals whose businesses or concepts have the short-term annual revenue potential of $10 million, and long-term potential long-term potential of at least $100 million.

In addition to the items listed above potential participants are evaluated based on the characteristics business acumen, technical skill, and management experience and personal assets that are typical to successful entrepreneurs:

bulletBusiness acumen, technical skill, and management experience.
bulletInsider knowledge about how to raise significant amounts of institutional capital.
bulletDetailed information about specific markets and business opportunities.
bulletPractical knowledge about deal structuring, due diligence, financing, management recruitment, and other challenges involved in acquiring, starting or growing a business.
bulletSufficient motivation, self-confidence and assertiveness to assume the risks and stress of business ownership.

These are the kinds of "social capital" and 'unwritten rules" that are ordinarily provided to entrepreneurs through a network of peers and mentors. The Runners' Club provides these elements as part of its program.

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What is the process to participate in the program?

  1. Individuals interested in participating in the program must download, complete and submit the application located on the website.

  2. All applications are reviewed, through which select candidates are invited to interview for the program. There are two rounds of interviews for the program, through which candidates will be identified for acceptance into program.

  3. Once accepted into the program two items are due in order to confirm your participation into the next program class: 1) the program fee payment of $3,000, and 2) a signed program contract. The program fee is an upfront payment, the Runners' Club does not provide financing or a payment plan.

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How many people participate in each program class?

One of the tenets of the program is to keep the class sizes small with 10 to 15 participants. This allows program management to provide focused attention on the business of each existing and aspiring entrepreneur. It also allows the participants to transfer knowledge between themselves. Lastly, a small class size provides session leaders with the sense that he/she is speaking to individuals instead of a crowd and thereby will be able to better transfer their knowledge and expertise to the Runners.

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THE PROGRAM

When will the next class start?

Second Quarter 2001.

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Where and when are the program sessions held?

The majority of the sessions are held in Chicago area at the place of business of a successful veteran entrepreneur or at a central downtown location. Some sessions are held at the place of business of non-Chicago based entrepreneurs. The program is not a Chicago program, this just happens to be where it is located. We urge and support the program members to have a national and global perspective". Brain Trust" members are located nationally and the market for potential investors, partners and customers should be viewed globally.

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How are the classes structured?

The program consists of 10 sessions led by a veteran entrepreneur or deal specialist. Each session covers a unique topic that is critical to entrepreneurial success. The sessions are held once per month. Each session begins on Friday evenings with a networking function. The next day, Saturday, consists of two sessions (morning and afternoon session). All Saturday sessions begin at 8:00 a.m. sharp and end at 5:00 p.m. All participants, regardless their home location, are expected to participate in every weekend session event. Program participants are expected to spend a minimum 10 hours per week working to accomplish the milestones established in work-plans that each participant is required to complete at the beginning of each program.

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What is the goal of a program session?

Program sessions transfer knowledge from the session leaders and guests - successful venture capitalists, investment and commercial bankers, lawyers, entrepreneurs and experience dealmakers. In addition, these sessions provide intimate exposure to individuals whom they would normally not have access.

The sessions:

bulletThe focus of the session is to the participant, to monitor the progress of the runners, and provide them with advice on the issues faced by their business or concept.
bullet
Provide an interactive classroom setting to transmit core knowledge about the current topic.
Introduce the emerging entrepreneurs to successful African American entrepreneurs operating large-scale companies.
bullet
Provide an interactive forum for the Runners to discuss their progress and seek advice from Brain Trust members and their peers.

bulletKeep participants accountable and "on track" with their individual work plans and help them overcome specific obstacles and barriers.

bulletFoster familiarity and trust among participants in order to create a supportive, long-term peer network.

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What is the role of the session leader?

The Session Leader's role is to facilitate the knowledge exchange between the Program members and the Brain Trust members around a particular entrepreneurial issue. The meetings usually begin with a tour of the Session Leader's company and then a discussion of:

  1. How this entrepreneur prepared for ownership;
  2. How the business was started or acquired;
  3. How the necessary capital was raised and the deal structured; and
  4. The major challenges and opportunities encountered by the entrepreneur.

Using the Session Leader's company as a case study, Program Members ask questions that help to reinforce the core concepts conveyed by the Session Leaders. It should be noted that these sessions are not venues for the sole purpose of telling "war stories." The Executive Director works directly with the Session Leaders in advance on a specific curriculum outline to ensure that the key concepts are conveyed to the Runners. This interactive and Socratic method of instruction is a highly effective way of transmitting valuable information.

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FUNDING

How is the program funded?

The Runners' Club primary sources of funding

bulletParticipant fees
bulletGrants and in-kind gifts provided by a number of institutions, foundations, and individuals, such as the:

- Shorebank Neighborhood Institute
- Kauffman Center for Entrepreneurial Leadership
- John D. and Catherine T. MacArthur Foundation
- Stean's Family Foundation
- Bank of America
- Joyce Family Foundation
- Dunphy Family Foundation
- Ameritech

Secondary sources of funding for the program are alumni dues and gifts, and event fees.

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BENEFITS

How does the Runners Club Benefit a Participant?

bulletKnowledge transfer and increased business acumen
bulletBusiness plan critique and refinement
bulletAdvisory board development
bulletAccess to deal flow and strategic alliances
bulletNetwork development
bulletPersonalized coaching
bulletAccess to investors and capital

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What were some of the successes achieved by participants in previous classes?

Listed below is a short synopsis of the success of the inaugural class. The second class, which started in June 2000, is still in progress.

bullet2 of the 4 aspiring entrepreneurs resigned from their corporate jobs to pursue their entrepreneurial ventures
bullet3 of the 6 existing entrepreneurs have achieved growth rates of 25% to 100% in their businesses since completing the program
bullet3 new start-up firms launched
bullet8 strategic alliances with customers, suppliers, & competitors
bullet21 Brain Trust members placed on the Advisory Boards of 5 Runners' firms
bullet26 meetings arranged with potential investors for 6 Runners' firms
bulletOver $10 million in funding commitments secured by Runners for their firms
bullet3 entrepreneurs were able to resign from corporate jobs to pursue an entrepreneurial venture

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What can the Runners' Club do for an individual that they cannot do for themselves?

The Runners Club provides a highly structured process through which an existing or aspiring entrepreneur can gain knowledge in the area they need it; receive a personalized review process by a team of incredibly experienced and connected individuals; have access to a channel of capital, partners, and customers; and have a system of peer advisors with whom they can transfer knowledge in a secure environment.

Upon joining the program one has access to a group of program alums and future participants who like themselves are highly skilled, motivated and focused on entrepreneurship. These elements are rarely found in one place. Because entrepreneurs are typically successful, highly confident and driven they can fall prey to "entrepreneurs dilemma", which is the belief that others are not qualified and knowledgeable enough to give them advice they would execute against. This is where entrepreneurs don't know what they don't know, and this dilemma can turn their assets into the very liability that can hamstring a business from succeeding.

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